I wrote, produced and directed multiple video series for Boys & Girls Aid. The goal is to inspire people to find ways of supporting children in foster care.
Storytelling from start to finish
Every good video starts with an amazing story. I approached each video with the understanding that Boys & Girls Aid's services are best communicated through individual experience. Production and script development focused on identifying relatable stories that focused on loss, challenges and eventual success. Each video followed a process of narrowing down potential stories through interviews and content development. I worked on in-depth research and story prep for the eventual family featured.
Authentic themes from start to finish
All stories were captured in a single day shoot where interviews were conducted in the morning and b-roll for the remainder of the day. For most families, this was the first time they participated in a video shoot. Capturing the finer points of their story was just as important as ensuring the families were comfortable in front of the camera. I wanted to make sure we were able to document the authentic version of them as they shared their story.
"Children in foster care are not delinquents or thieves. They are children with hopes and dreams. They just need someone to help get them there."
"The process was really long and hard, and their were times when I wanted to give up, but in the end it was worth it. We have the most wonderful and beautiful child."
Understanding the audience
The stories shared at Boys & Girls Aid are personal and intimate. The balance in creating this content was to find the details the families found important to share and what would resonate with audiences. In most cases, families view their own story in a very different lens that is often too complex and detail-focuses for mass media. Interviews and post-production work translated these complexities into powerful content that could be universally understood.
Quality content built to share
When capturing personal stories, I want to create something that is just as relevant in 10 years as it is today. I approach storytelling to find the important and classic features that connect with many different audiences. Feelings of love, loss and growth are woven into each story. This work has created a combined 75,000+ Youtube and Facebook views for Boys & Girls Aid video content.