Blog: Boys & Girls Aid
The Boys & Girls Aid blog is a place focused on community. I worked to create a digital platform where people can share stories, find services and be inspire to support the organization's mission and goals.
Education meets inspiration
Boys & Girls Aid's audience ranges from the occasional volunteer to someone considering starting their family through adoption. With both audiences in-mind, I worked to create a space where every visitor would feel a strong connection to the organization and feel committed to the work being done. I balanced advocacy-based articles with human interest feature stories.
Many voices for one cause
In addition to developing a consistent voice for Boys & Girls Aid, I curated content from families so their stories in their words would be represented. I worked with mothers, fathers, daughters and sons to capture their own voice around experiences with Boys & Girls Aid.
Building a community
Part of the story selection process as revisiting family story as they progressed. I created the concept of familiar faces as families grew together and children accomplished new experiences and feats.
Stories that matter