30,000 is a travel app focused on building a connection between people and place. I partnered with 30,000 to develop a video series about place along the west coast of the United States that would be featured on 30,000 app.
Through the eyes pioneers
In collaboration with 30,000, I wrote scripts that captured the personalities of people who were creating their own path. To launch their video platform, 30,000 wanted to tell the stories of the individual. From food to architecture, these were people living every day to the fullest and approaching life differently. The project goal was to drive people to the 30,000 app.
I conducted 30 interviews with small business owners, architects and aspiring travelers to find the most compelling stories for three different series. The connector was that each person, regardless of industry, had a creative spirit allowing them to live each day to the fullest.
From interview to script, I tried to understand their personalities and what path they took to their professions. I outlined their core beliefs to communicate the identity they have carved out in the world and how they view their place in life. My goal was that the audience would get a sense of who this person is and how they want to be remembered.
Art in motion
Crucial to each story was emphasizing the visuals from big picture to small details.