I wrote scripts and produced a video series for the startup travel app 30,000. Storytelling focused on individuals with passions for creating in unique ways.
Through the eyes of creators
I wrote scripts for the launch of the travel startup 30,000. Each video was designed to capture people doing unique and interesting things at an entrepreneurial level. The concept was to highlight their personalities and how they created their special place in the world. From food to architecture, these were people living every day in a new and different way. The goal of the video series was to highlight the various places people could discover while using the 30,000 travel app.
Defining a brand in motion
The brand 30,000 signified the length of time a person is alive and how they spend that time. Essentially, the average life span adds up to 30,000 days. The brand encourage people to make the most of it.
I conducted 30 interviews with entrepreneurs, travelers and architects whose common connector was making the most of their 30,000 days. From the creative bursts to stagnant growth, I wanted to hear about what drove them to strike out on their own and do something completely special. From interview to script, I tried to understand their personalities and what path they took to their professions. I outlined their core beliefs to communicate the identity they have carved out in the world and how they view their place in life.
"I had a ball. I was too excited to wait until morning to get started. By sunrise, I was half exhausted because I was chomping at the bit early."
Art with a purpose
Crucial to each 30,000 video was a compelling story framed by beautiful visuals. I approached scripting with a fascination in how motion could highlight the detailed anecdotes to drawout the big picture perspective of each profile.
For the back-to-land architect living off the grid in Northern California's Redwood forests, it was his relationship to wood and how he built structures where glass, steel and wood all infused into one. For the San Francisco architect, it was the poetry in reclaiming a flailing property and breathing new life into it. Regardless of the person, there was a passion and creative streak I wanted to bring out to inspire viewers.
Sustainable focus with an optimal reach
Each 30,000 story also focused on sustainable thinking. Not only were these people creating unique and interesting things, they were doing it in a way that focused on a future where others could do the same. Understanding environmentally responsible approaches, each person's ideas were presented in the larger than life dreams, but with carbon footprints that were small.
With a sustainable focus, each video was optimized for posts and shares across social media influencers and art-centered blogs. The project resulted in a combined 50,000+ YouTube views and drove thousands of new users to the 30,000 app.
"I was looking for a way to have a living where I was a harmonious part of the ecosystem. It almost got to me as a way of a spiritual calling."